Metrolink Monsters

Metrolink Monsters – JAM on board with TfGM to change customer behaviour

Meet the Metrolink Monsters!

JAM has been appointed by Transport for Greater Manchester (TfGM) to help highlight annoying passenger behaviours commonly believed to irritate customers on Metrolink, in a bid to increase customer satisfaction. 

Integrated agency JAM has developed a bespoke PR, social, digital and creative eight week campaign. The campaign centres around the concept of #MetrolinkMonsters. These are a set of 10 characters depicting the behaviours commuters see every day.

The characters

The characters include Crumby Chris, Rude Jude, Hogger Hal, Litter Lout Lenny, Foghorn Fred, Vaping Vera and Sneezy Sally. They highlight the consequences of unsuitable behaviour to customers. Three good monsters; Sweet Pete, Patient Penny and Kind Kamal, complete the line-up. The good monsters encourage Metrolink users to be more considerate towards each other.

The activity comes as Transport for Greater Manchester aims to increase awareness of behaviours deemed socially unacceptable. This hopes to prevent incidents of them occurring on the network. The issues not only cost Metrolink money, but also negatively impact the service they are able to offer.


Metrolink Monsters quiz and game

The campaign – which launched on Monday – is hosted on a microsite which has been designed and built by JAM. The site hosts an animated game bringing the monsters to life. Users can navigate Metrolink to avoid annoying monsters by jumping and sliding. They can also collect items to score points and top the leaderboard to win weekly prizes. 

The campaign also includes a quiz for Mancunians to find out which monster they are most like. The answers will give survey results for a campaign news story to reveal Manchester’s most annoying Metrolink habits. 

The campaign also features a series of outdoor ads designed by JAM, supplemented by a suite of social media activity. This includes quirky gifs, an Instagram takeover, a bespoke Snapchat filter, and a bank of social media content that will run throughout the course of the campaign.


JAM and TfGM

Jaime Gee, managing director of JAM, said: “We’re delighted to have been chosen by TfGM to help raise awareness of behaviours that make the daily commute less comfortable. This is the second campaign we’ve worked with TfGM on. I’m really proud that the Jammers were once again able to show off their creativity to impress the team at TfGM during pitch stage.

“We hope that the people of Greater Manchester will love the #MetrolinkMonsters and enjoy playing the game.

“It’s a great start to the year and once again, a great example to showcase the integrated offering that JAM can bring to clients, encompassing creative, web design and build, animation, experiential, PR and social media.”

Mike Mellor, Head of Commercial & Marketing at TfGM, added: “JAM impressed us with their creative and vibrant campaign to highlight the need for behavioural change on Metrolink. We love the tongue in cheek way they’re planning to target perceived irritating behaviours and to start a conversation with our customers on how small changes in all our behaviours can create a better experience for all. We’re really excited to see the #MetrolinkMonsters out and about around Greater Manchester and look forward to seeing how commuters react to the campaign.

“We’re committed to improving the customer experience on Metrolink. We have a number of other campaigns planned to target anti-social behaviour and fare evasion. We hope to make Metrolink a more pleasant environment for all users.”

Find out more at, or keep an eye on #MetrolinkMonsters on Facebook, Twitter and Instagram.

Noel the Elf

Noel the Elf – JAM gets festive with TfGM

We’ve been busy little elves this month delivering a fantastic Christmas campaign for our client Transport for Greater Manchester. We mixed a lot of JAM creativity and a little inspiration from the region we call home. From this, we captured the personality of Noel the Elf, TfGM’s Mancunian elf.

After a couple of brainstorms and a lot of festive puns, we came up with a bespoke PR, social, digital and creative campaign showcasing all of the amazing things people can do all around Greater Manchester through the interactive map brought to life by our fantastic team.

The routes

The six themed routes give users the chance to follow Noel around Greater Manchester. They can explore the region’s alternative Christmas offerings, such as ‘Frosty the show-man’ and ‘An independent foodie Christmas’.

The map features illustrations and gifs developed by our fantastic Jammers. It highlights TfGM’s Metrolink and Metroshuttle transport options to get people to the various places.


To increase exposure for the map, we developed a series of quirky animations and gifs to be used across social media. This includes a bespoke Snapchat filter, as well as a bank of social media content.
But we didn’t just leave it there. We wanted to make sure every Mancunian knew about Noel, so we sent him all over the place. Alongside Key 103, we set up lots of giveaways with bars, restaurants and other hotspots around the region.

We hope you enjoyed everything our campaign had to offer as much as we enjoyed putting it together. And if you need a bit of last minute Christmas inspiration – have a nosey at the map, you might even spot a little piece of us in there! You can also check out #TfGMNoel on Facebook, Twitter and Instagram to see how people are getting involved.

If you want to work with us on your next big campaign, get in touch with

Work vs Play

It can be hard to prioritise play over work, but that’s because we don’t often put them in the same bracket. The two can be seen as opposites, however the notion of ‘work hard play hard’ isn’t always applicable in the design industry. Although we often work ‘til the early hours fighting deadlines, and can be found with drink in hand come the weekend, there is a deep rooted connection between our work and creative play, which allows us to explore, problem solve and unleash our imagination.

Work is an activity involving mental or physical effort in order to achieve a result, and there’s no reason that can’t be playful. In fact quite the opposite – some of the most successful campaigns, creatives and agencies are constantly blurring the lines between work and play, in order to come up with incredible results. What they love doing becomes what they’re paid to do. We’ve had the pleasure of working with a number of designers, artists and makers who have crafted their play into a successful career.

When you’re able to dedicate time to do what you enjoy, you will become good at it. So if you can start incorporating what you love doing into what you’re paid to do, not only will you develop your skills but you’ll also enjoy your work. Some of the most sought after creatives have found, played with and developed what they enjoy doing for years and have now reached a level where companies will pay good money to get them on board. It’s that playful nature of design that creates incredible and original work, which in turn can create successful agencies.

In a world where design has become a major tool to impact on business positioning and growth, it’s not enough to just be ‘the cheapest’. There’s no skill to that and you can be undercut as quickly as you undercut someone else. What brings real value is passion, talent and creativity, all of which stem from play, and businesses will pay top dollar for that.

At JAM we’ve been lucky enough to develop our play into a business over the years. We’ve had the chance to work with like-minded creatives and clients along the way, who have helped us do what we enjoy, utilising the playful element in our process to turn projects into effective and engaging design, that makes real impact with great results.

Rather than struggling with the constant battle of work vs. play we should embrace work as play. We need to realise that they can, and should be, one and the same.

If you’d like to talk to JAM about how we can help your business grow get in touch.

0161 850 0564

JAM Creative more than ‘Abel’ at The Drum Design Awards

We’re mightily chuffed to announce that JAM Creative picked up the gong for Print Design at The Drum Design Awards 2015.

This national honour was awarded for our work for the Abel Heywood, Manchester – a boutique hotel and pub recently launched by Hydes Brewery.

The coveted Drum Design Awards recognise exceptional design produced by agencies across the whole of the UK, and believe that, ‘anyone who knows great design knows it ain’t easy.’

The judging panel, made up of leading designers with extensive industry experience, was looking for great craft, design and execution, something we’re happy to say we truly delivered for the Abel Heywood.

On beating the finest design minds in the UK, JAM Creative’s MD, Dave Gee, said, “We are delighted to have been recognised for our work at a national level and to have received the award for Print Design at The Drum Design Awards.

“The Drum recognises the changing face of the industry but still acknowledges and respects our core disciplines and creative skills, despite the new challenges faced by us all. And moreover, they still whole-heartedly champion print in a digital landscape, so this award means an awful lot.

“JAM has great clients and fantastic brands to work with, as well as a hard-working team dedicated to using creativity to achieve exceptional and award-winning results.”

Lynn Lester, Managing Director of Drum Events, added, “It was an incredible night for the industry and all those involved should be proud of what they have brought to design in the UK. These awards underpin the importance of design and highlight the stars of the profession.”

We’d like to give a big thank you to G.F Smith, Pressision, CJ Print and The Print Room for helping us with this project.

You can see the full project here.

If you’d like some award-winning work, get in touch on 0161 850 0564 or email . If you’re feeling sociable, Tweet us @JAMcreative_mcr

It’s nice to be nice…

It’s inevitable, working in the creative industry, that one day you’re going to get asked for a favour; a brand, wedding invites or some stationery for a friend with a million dollar business idea. Well we’ve ‘been there and created that’ numerous times for friends, and the old ‘foot in the door’ jobs. But when a good friend approached me to help with a charitable initiative for the Anthony Nolan Trust, there was no hesitation whatsoever to give him as much time as possible.

The Anthony Nolan Trust is a pioneering charity that saves the lives of people with blood cancer. Every day they use their register to match remarkable donors willing to donate their blood stem cells to people who desperately need life-saving transplants.

The brief: ‘Hi mate, me and few lads (from Jaguar Landrover in Halewood) are going to push each other in a wheelbarrow from the Ethiad Stadium in Manchester to Anfield in Liverpool. It’s 60km! Can you help? We need a logo, flyers, banners, Twitter page and Facebook page” End of brief.

“Oh and another thing, we need it yesterday!”

My mate, @AndyColes92, is an ordinary lad like the rest of us – family man and a football fan, with a BIG heart. He had nothing to gain from this other than raising money for a great cause – a cause that is very close to his heart. His friend’s young son needed a bone marrow transplant to survive after battling leukemia twice. Thanks to the sterling efforts of The Anthony Nolan Trust, he’s now in remission and back at school.

Why the wheelbarrow? This crazy but creative idea evolved after Andy and his mates saw the attention @Tony_The_Fridge gained at the Great North Run last year and knew they needed something a little different to get the media’s attention.

So with all this in mind, we dropped everything in the studio and started putting ideas together for this charitable mission that Andy had creatively named; ‘BarrowForMarrow’.

The idea and route was simple: don’t over think it, just create something that incorporated the elements from the event, a wheelbarrow, football, colours from The Anthony Nolan trust and a massive Twitter handle.

Within a matter of hours we’d created their brand and all assets and emailed them back with their new identity to get the fundraising going.

Its nice to be nice

It was our privilege to help with such a good cause and we were overwhelmed by the support everyone involved worked hard to gain. The BarrowForMarrow lads had fantastic support from Landrover/Jaguar, Vita Coco, Manchester City FC, Liverpool FC, Everton FC, B&Q, Magna & Wes Simpson Photography.

When it came to getting noticed, they didn’t disappoint, getting the attention of the Hollyoaks cast, Peter Reid, Steven Gerrard, Jamie Carragher, Luis Suarez, Raheem Sterling, Fabio Borini, Gary Ablett’s family, Commonwealth Lightweight Champion Derry Matthews, comedian John Bishop and England Rugby legend Jason Robinson, to name but a few!

They had created a mini media machine, gaining coverage on local radio and in the press. On the day itself hundreds of people turned out, lining the streets to cheer them on.

Their unrelenting efforts, positive attitude and sheer will saw the BarrorForMarrow lads raise over £10,000 for The Anthony Nolan Trust. #proud

Its nice to be nice2

P.s. you can still donate via their JustGiving page

One last thank you goes to Wes Simpson Photography who has kindly allowed us to use his images in this blog post

The Work That Got Away

Over the past couple of months we’ve been working hard on a branding project for a new client. The project is nearly done and ready to be launched, and we couldn’t be happier with the end result. But it did get us thinking about some of our designs and ideas that never get to see the light of day. Read more…


We’ve been super excited about the BCNMCR talks since snatching up some tickets a few weeks back and, let me tell you, it did not disappoint. Read more…

Merry Christmas!

Before we close our doors for a well-earned Christmas break, we wanted to say a big thank you to everyone who we’ve worked with this year! We’ve been lucky enough to work on some great projects in 2013 – including Survivors Manchester, Chill Factore, Chubbsafes, VELCRO® Brand and many more! Read more…

Alyssa’s Invites

Earlier this year our lovely Senior Account Exec Alyssa Harrison got engaged to long-term partner Alex James (we’re all agreed that ‘Alyssa James’ is a brilliant name). As a gift to her we worked with CJ Print to produce the invites for the big day. Read more…

Breaking the Silence : A Client Collaboration

Richard Pay reflects on his work with Survivors Manchester; a fine example of teamwork.

Earlier this year we worked on a design project with Survivors Manchester, a voluntary organisation facilitating a safe space for male survivors of sexual abuse and rape. The project aimed to help break the silence of male abuse and was handled as a true collaboration with the client. Read more…