It can be hard to prioritise play over work, but that’s because we don’t often put them in the same bracket. The two can be seen as opposites, however the notion of ‘work hard play hard’ isn’t always applicable in the design industry. Although we often work ‘til the early hours fighting deadlines, and can be found with drink in hand come the weekend, there is a deep rooted connection between our work and creative play, which allows us to explore, problem solve and unleash our imagination.
Work is an activity involving mental or physical effort in order to achieve a result, and there’s no reason that can’t be playful. In fact quite the opposite – some of the most successful campaigns, creatives and agencies are constantly blurring the lines between work and play, in order to come up with incredible results. What they love doing becomes what they’re paid to do. We’ve had the pleasure of working with a number of designers, artists and makers who have crafted their play into a successful career.
When you’re able to dedicate time to do what you enjoy, you will become good at it. So if you can start incorporating what you love doing into what you’re paid to do, not only will you develop your skills but you’ll also enjoy your work. Some of the most sought after creatives have found, played with and developed what they enjoy doing for years and have now reached a level where companies will pay good money to get them on board. It’s that playful nature of design that creates incredible and original work, which in turn can create successful agencies.
In a world where design has become a major tool to impact on business positioning and growth, it’s not enough to just be ‘the cheapest’. There’s no skill to that and you can be undercut as quickly as you undercut someone else. What brings real value is passion, talent and creativity, all of which stem from play, and businesses will pay top dollar for that.
At JAM we’ve been lucky enough to develop our play into a business over the years. We’ve had the chance to work with like-minded creatives and clients along the way, who have helped us do what we enjoy, utilising the playful element in our process to turn projects into effective and engaging design, that makes real impact with great results.
Rather than struggling with the constant battle of work vs. play we should embrace work as play. We need to realise that they can, and should be, one and the same.
If you’d like to talk to JAM about how we can help your business grow get in touch.
0161 850 0564