It’s inevitable, working in the creative industry, that one day you’re going to get asked for a favour; a brand, wedding invites or some stationery for a friend with a million dollar business idea. Well we’ve ‘been there and created that’ numerous times for friends, and the old ‘foot in the door’ jobs. But when a good friend approached me to help with a charitable initiative for the Anthony Nolan Trust, there was no hesitation whatsoever to give him as much time as possible.
The Anthony Nolan Trust is a pioneering charity that saves the lives of people with blood cancer. Every day they use their register to match remarkable donors willing to donate their blood stem cells to people who desperately need life-saving transplants.
The brief: ‘Hi mate, me and few lads (from Jaguar Landrover in Halewood) are going to push each other in a wheelbarrow from the Ethiad Stadium in Manchester to Anfield in Liverpool. It’s 60km! Can you help? We need a logo, flyers, banners, Twitter page and Facebook page” End of brief.
“Oh and another thing, we need it yesterday!”
My mate, @AndyColes92, is an ordinary lad like the rest of us – family man and a football fan, with a BIG heart. He had nothing to gain from this other than raising money for a great cause – a cause that is very close to his heart. His friend’s young son needed a bone marrow transplant to survive after battling leukemia twice. Thanks to the sterling efforts of The Anthony Nolan Trust, he’s now in remission and back at school.
Why the wheelbarrow? This crazy but creative idea evolved after Andy and his mates saw the attention @Tony_The_Fridge gained at the Great North Run last year and knew they needed something a little different to get the media’s attention.
So with all this in mind, we dropped everything in the studio and started putting ideas together for this charitable mission that Andy had creatively named; ‘BarrowForMarrow’.
The idea and route was simple: don’t over think it, just create something that incorporated the elements from the event, a wheelbarrow, football, colours from The Anthony Nolan trust and a massive Twitter handle.
Within a matter of hours we’d created their brand and all assets and emailed them back with their new identity to get the fundraising going.
It was our privilege to help with such a good cause and we were overwhelmed by the support everyone involved worked hard to gain. The BarrowForMarrow lads had fantastic support from Landrover/Jaguar, Vita Coco, Manchester City FC, Liverpool FC, Everton FC, B&Q, Magna & Wes Simpson Photography.
When it came to getting noticed, they didn’t disappoint, getting the attention of the Hollyoaks cast, Peter Reid, Steven Gerrard, Jamie Carragher, Luis Suarez, Raheem Sterling, Fabio Borini, Gary Ablett’s family, Commonwealth Lightweight Champion Derry Matthews, comedian John Bishop and England Rugby legend Jason Robinson, to name but a few!
They had created a mini media machine, gaining coverage on local radio and in the press. On the day itself hundreds of people turned out, lining the streets to cheer them on.
Their unrelenting efforts, positive attitude and sheer will saw the BarrorForMarrow lads raise over £10,000 for The Anthony Nolan Trust. #proud
P.s. you can still donate via their JustGiving page
One last thank you goes to Wes Simpson Photography who has kindly allowed us to use his images in this blog post