Operating in commercial, retail and industrial sectors, Kinson Electrical Contractors (KEC) required a strong corporate identity to stand out in a noisy and often low-quality crowd to communicate its quality, personal service professionalism as well as its company growth and development.
JAMcreative produced an eye-catching, adaptable marque, allowing the company not only to get across its varied service but also to emphasise the message that its bespoke service is made up of the right parts for each client’s particular needs. This will be used across all marketing collateral.
The new identity aims to reinforce KEC’s reputation as a flexible, no-fuss, professional electrical contractor in a way that goes beyond the industry standard.
JAMcreative also created a style guide and new tone-of-voice guidelines to help the company deliver its core values to clients in an informal, personable and professional way also leaving room for industry-related humour.